Inside Production
Development of brand of the company that creates virtual 3D tours for real estate.
Deliverables:
Deliverables:
  • Analysis of audience and creation user personas
  • Brand style and guidelines
  • Website design and content
  • Consulting in promo and communication
  • Creation of social networks style
Result:
Result:
Thanks to the design and non-standard approach to promotion, we managed to make the company stand out among the competitors, create a recognizable image and attract more customers.
We started the project from the corporate identity:
We started the project from the corporate identity:
Most of Inside Production clients come online, so we worked on creating a bright and well-remembered corporate identity.

There are not many competitors in the virtual tour market in Ukraine. Businesses are just starting to test such services. Most competitors don't have a corporate identity or use yellow as a brand color. This is due to the color of the Matterport logo. But we went the other way and suggested Inside Production to consolidate the original color and style.
Since the company takes virtual 3D tours for real estate, the idea of the logo is to combine the layout of the room and focus on the camera lens.
The logo font was designed from scratch and together with the sign creates a holistic visual image.
All icons are created specifically for this project and are used by the client in communication.
For all customers, we develop a guidebook ‒ a guide for using the logo and company elements (color, font, safe zones, etc.). This helps to maintain a uniform design style and accelerate work with contractors, for example, with printing.
Website
Website
The main task of the Inside Production website is to attract the attention of a potential client who is looking for 3D shooting services on Google. Using animation, we added an interactivity site, made it more interesting and lively.
In addition to design and development, we worked on a way to present information on the website. The main difficulty in selling VR 3D tours is that people don't fully understand how this service will help in attracting customers and how it differs from ordinary 360 ° spherical photo tours. It is these barriers that we overcome on the site.
Video preview in the portfolio solves an important business task - the ability to see the work without going into the 3D tour. The user significantly saves his time and does not leave the Inside Production website in the Matterport program.
The cost calculator makes it possible to quickly and easily calculate the cost of shooting at a specific property ‒ a restaurant, apartment, SPA salon or even a hangar for airplanes.
"Thanks to the Pink Lions team for our corporate identity and the Inside Production website. The guys are professionals in their field, individually approach the client, carefully study his request. All work was done efficiently and on time."
Daria Kovalchuk
Brand Manager at Inside Production
See the Next Works
See the Next Works